Transforming the Advertising Department

June 9 - June 11, 2008

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Featured Discussion Leaders

Eli Amdur Executive Coach and Adjunct Professor, Fairleigh Dickinson University Session: Leading Creatively,Leading Creativity

Jason Dillon Regional Advertising Director, Florence (SC) Morning News Session: Advertising Transformation at the Florence Morning News

Bruce Faulmann VP Advertising, The Tampa Tribune Session: Transformation at Media General

Kevin Hall Vice President/Advertising, The Des Moines Register Session: Advertising Transformation at The Des Moines Register

Michael Schlein Director for Product Development, The New York Times Regional Media Group Session: Local Search: Positioning for the Future

Paula Stallard Vice President, Advertising and Sales, Richmond Times Dispatch Session: Advertising Transformation at the Richmond Times Dispatch

A seminar to help newspaper organizations structure their business sales operations to be able to maximize revenue in a complex and changing environment

Who Should Attend?
Advertising directors/managers, retail and classified managers, new business development managers and others responsible for growing business revenues across all products and platforms.

How Your Organization Will Benefit
It’s no longer “business as usual” in the world of newspaper advertising. Disruptive competitors, technological innovation, shifting advertiser dynamics and rapidly changing consumer patterns are causing newspaper organizations to re-think and re-structure their advertising departments and to expand their capabilities to be able to capitalize on new revenue opportunities. Seminar attendees will learn about:

• Concepts, strategies and methods for moving from the traditional advertising department of the past to the “business revenue department” of tomorrow.
• Ways to generate dollars far beyond print and online advertising.
• Developing and using an improved market knowledge capability to enhance the revenue-building function.
• New departmental structures/roles/responsibilities to address a myriad of business customer “jobs to be done.”
• Training and reward systems for preparing and motivating new salespeople and new sales managers.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,875

Note: Reduced tuition to this seminar is available for organizations that also send an attendee to Transforming the Organization. Please see that seminar's listing for full details.

Special pricing for weekly organizations: $1,195. No other discounts apply.

Hotel/Meal Package: $735.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)