Be the Answer

Databases That Generate Audience and Revenue

May 30 - May 30, 2008

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Featured Discussion Leaders

Steve Buttry Director of Tailored Programming, API Session: Workshop leader. Learn why online "answerbases" enhance your print journalism, bring more audiences to your Web site more often, and generate new revenue from businesses that don't advertise in print.

Databases are one of the most effective tools you can use to transform your organization into the online answer source for your community.

Be the Answer builds on the American Press Institute’s groundbreaking work in Newspaper Next and Newspaper Next 2.0, focusing on the potential of databases to build audience and generate new revenue streams.

This is not a technical tutorial showing you how to aggregate and present data, but a strategic approach to using this valuable tool to improve your bottom line. Learn how to use in-house expertise and vendors to develop a community answer source. Find out how to create a strategic vision that will give your databases more impact in the community and on your bottom line.

What you will get:

• A new vision that applies Newspaper Next insight to the work newspaper companies are already doing with databases, providing a fresh perspective that is more focused on consumers and businesses and the potentially lucrative mega-jobs in your community.
• Detailed examples of how newspaper companies are using databases to drive stunning Web traffic numbers.
• Lessons from companies that are using databases to develop new revenue streams from businesses that don’t advertise in newspapers.
• Practical guidance for developing your own community answer source, even if you don’t have a lot of in-house database expertise.

Who should attend? Publishers, editors, advertising directors, online managers, plus anyone responsible for:

• A newspaper company's Web operations
• The health and future of the company
• Strategic direction
• Creating new growth
• Developing new products and services

Registration: 9:15 - 10 a.m.
Workshop: 10 a.m. - 4:30 p.m. (A box lunch, which is included in the tuition fee, will be served.)

Directions to API

Accommodations  Check Reston and Herndon hotels, which are the closest to API. Sterling, Va., is not far from Reston.

Parking: There is plenty of parking available on the street and in the parking lot behind API.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $100

Note: (Seminar tuition includes box lunch)

Hotel/Meal Package: Attendees who wish to arrive the night before will be responsible for securing their own accommodations. A list of hotels near the API campus will be provided.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: The American Press Institute
11690 Sunrise Valley Drive
Reston, Virginia

(This seminar has already occured)