ROI: Revenue, Opportunities, Innovation. Your advertisers – and businesses that are not your clients – need help going to market. Learn how leading newspaper organizations are leveraging multi-service, multi-product, multi-platform portfolios to increase revenue from current customers and to convert non-advertisers into loyal clients. Program includes a hands-on workshop that focuses on developing customized solutions for key prospects in your market. 1-day workshop.
Priced from $2,995 (plus travel expenses and any applicable customization fees)
New Product Development. Help your organization use the new product development process to build innovation, enhance the customer experience and gain competitive advantage. You’ll learn how to build a new product development strategy, manage projects throughout the innovation process, create an innovation mindset in the organization, and maintain a portfolio of innovations over time.
1-day workshop. Priced from $2,995 (plus travel expenses and any applicable customization fees)
Event Marketing. A powerful session that will provide you with strategies, tools and techniques for staging events to generate revenue from businesses that never advertise with you… and attract key audiences who don’t read your newspaper. Dozens of case studies – from inside and outside of the newspaper industry – will provide you with an arsenal of best practices and practical applications. 1-day workshop.
Priced from $2,995 (plus travel expenses and any applicable customization fees).
Sales Optimization. In this workshop, developed in partnership with international sales consulting leader ZS Associates, your sales leaders will be introduced to proven processes, drivers and tools for improving your sales organization and increasing profitable revenue. They will identify sales improvement opportunities and develop initial plans for transforming your organization’s sales effectiveness.
1½–day workshop. Priced from $12,500 (plus travel expenses and any applicable customization fees)
Sales Effectiveness Audit. In partnership with international sales consulting experts ZS Associates, we will interview executives and sales personnel, review and assess current sale activities/materials, compare them to best practice benchmarks to discover gaps, then identify and prioritize key improvement opportunities.
Multi-day engagement. Call for customized price quote.
Training Roadmap. In partnership with international sales consulting experts ZS Associates, we will work with your team to identify key sales process stages/activities and conduct a survey to help assess sales staff training needs. You’ll receive a report describing required competencies and training needs, and outlining training roadmap recommendations. Multi-day engagement.
Call for customized price quote.
Sales Transformation Initiative. A deep-dive engagement for elevating your sales organization to new levels of effectiveness and profitability. In partnership with international sales consulting experts ZS Associates, we will work with your team to fully examine your current sales strategy, process and operations. We’ll discover and prioritize key transformation opportunities, pinpoint short-term initiatives to deliver immediate sales improvements, and identify major initiatives for driving longer-term transformation.
Extended engagement. Call for customized price quote.