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Articles by Gordon Borrell

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Gordon Borrell
Principal, Borrell & Associates

Online Newspaper Revenue: Puny AND Persuasive (to broadcasters)?

Tuesday, May 27, 2003

Online earnings may be tiny percentages of overall newspaper revenue, but they dominate a growing local online media business. And when U.S. newspaper-broadcast ownership rules change, broadcasters adept at online-on-air combo sales may see a lot of hidden value in those online newspaper sales.

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The paid content litmus test: do you work for a newspaper or a media company?

Saturday, June 01, 2002

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Nasty, snarling, ugly: There's a Monster in the back yard

Friday, March 01, 2002

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Online real estate: Another leak in the newspaper dike?

Tuesday, January 01, 2002

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Paid content: pioneers beware

Saturday, December 01, 2001

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