| SEMINARS | ARTICLES | DISCUSSION LEADERS | TAILORED PROGRAMS | ABOUT API | HOME |
|
Have You Moved?
Join our mailing list!
Coming to API
Discussion Leaders
Randy Essex
Assistant Managing Editor, Detroit Free Press Appearing at: New Editors' Survival Guide 09/15/2008 - 09/18/2008 Experience API
Seminars | API HomeJournalist's ToolboxBrowse All API ArticlesAPI Articles
» No place to hide: Privacy invasion and censorshipTuesday, January 31, 2006 » Blowing the whistle can also blow a careerThursday, January 12, 2006 » Old School: How lessons from the past can inspire leadership for the futureWednesday, January 11, 2006 » Prying by the press more difficult, and more important, than everMonday, January 2, 2006 » Too much secrecy is a challenge to justiceFriday, December 16, 2005 » More API Publications » Beyond The Battle: Bringing Global Stories Home» CyberJournalist.net» Roundtable» Convergence Tracker» Survival Guide for Women Editors: A compilation of hard-won wisdom» Crisis Journalism: A Handbook for Media Response» Design 2020: Visions of the newspaper of the futureAPI News » American Press Institute Awards 10 Fellowships» Sarasota Herald-Tribune Is Final Paper to Join Learning Newsroom Project» API, Newspaper Industry Lose Two Pioneers» More API News |
|||
Seminar Schedule
Find Seminars
Early-bird Deadlines Register soon for early-bird savings:» Creating the Audience Development Department 11/10 - 11/12/2008 » New Managers' Survival Guide 11/17 - 11/20/2008 |
Articles by Lisa Rabasca 
Old School: How lessons from the past can inspire leadership for the future Wednesday, January 11, 2006 Historical authors Robin Gerber and Peter Henriques will lead discussions on "Revolutionary Leadership" in a daylong session for API's seminar for City and Metro Editors in February. 
Newly Formed Society of Metro Editors Offers Support Wednesday, September 28, 2005 Metro, city and news editors now have their own professional organization—the Society of Metro Editors—to rely on for support and training. The national group was formed in September by several editors who attended an American Press Institute seminar for city and metro editors in early 2005.
Market research key to starting Hispanic-targeted publication Thursday, May 05, 2005
Rebuilding expectations for news consumption Wednesday, February 16, 2005 API recently posed five questions about young readers to former CNN Editor David T.Z. Mindich, author of Tuned Out: Why Americans Under 40 Don’t Follow the News.
For diverse Hispanic market, a wide range of answers ... and questions Tuesday, February 01, 2005
As Hispanic markets change, the need to understand how remains the same Friday, January 14, 2005 After an evening listening to Cuban music and touring Little Havana and other Hispanic communities in Miami-Dade County, newspaper executives at API’s Reaching Latino Audiences seminar were warned that the Hispanic market is constantly evolving.
Many markets, many choices: engaging the Latino audience Thursday, January 06, 2005 Newspapers looking to reach their Latino audiences have a variety of options, says an expert on Latino markets, and they shouldn’t be preoccupied with whether their publication is in one of the nation’s largest markets.
API’s Circulation Execs Take a Page from National Geographic Friday, November 12, 2004 Attendees of API’s Circulations Executives seminar drew lessons from the National Geographic Society's approaches to growing and retaining its audience.
Media execs learn to navigate the changing media landscape Thursday, June 17, 2004 Media company executives received advice on contending with two major challenges—increased competition and the changing relationship between consumers and the media—during this year’s API Publishers’ Forum: Near and Far Horizons, the Road Ahead for Media Organizations.
Lessons Learned at API’s Executive Marketing Seminar Wednesday, May 19, 2004
|
||
Newspapers across the country are rapidly evaluating how to reach this growing market, but the answer isn't as simple as translating the daily newspaper into Spanish and distributing it to households with Spanish-sounding surnames.
Knowing your market is key when it comes to reaching Hispanic audiences, discussion leaders told attendees of API's Reaching Latino Audiences seminar in Miami.
The 24 participants of API’s Executive Marketing Seminar studied the development of that brand at a May 12 session at Gannett’s
headquarters in McLean, Va. Seminar participants learned lessons about leveraging a brand from USA TODAY’s top brass—Publisher and President Craig Moon, USA TODAY.com’s senior vice president and publisher Jeffrey Webber
and USA TODAY Live’s managing editor and correspondent Lauren Ashburn.