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Susan Goldberg
Editor, The Plain Dealer Appearing at: Beyond the Newsroom 03/22/2010 - 03/24/2010 Seminar Schedule
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Greg Swanson 
Maximizing Sales Force Effectiveness (Orlando) 04/10/2010 - 04/11/2010 Maximizing Sales Force Effectiveness 05/24/2010 - 05/25/2010  Greg SwansonCEO, ITZ Publishing
A 30-year veteran of the publishing industry, Mr. Swanson is a principal of ITZ Publishing, an online consulting company providing sales training and web design services to major media companies to help them drive revenue. ITZ Publishing, based in Portland, Ore., provides a leading voice nationwide in Internet revenue development for media companies. Mr. Swanson has vast experience in the area of coaching print sales people how to cross-sell online advertising. ITZ has been retained by Journalism Online LLC to provide benchmarking studies to affiliates and help maximize online revenue opportunities. Prior to starting ITZ, he spent seven years as director of interactive media sales for Lee Enterprises, and added the role of CEO of Wired Partners (a division of Lee enterprises) during his last two years at Lee. His primary contribution to Lee’s online effort was in the area of coaching print sales people how to cross-sell online advertising.
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