Convergence: The Tour

How to Build a Multimedia News Company

March 25 - March 28, 2003

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Visit three of the most fully converged multi-platform newsrooms in the world in Tampa, Sarasota and Melbourne, Florida. Meet executives and rank-and-file staffers who "do" convergence and see first-hand what convergence is all about. Find out what it takes to build a converged news business.

Learn about the trials and tribulations of running a newspaper and market-leading network as Tampa Tribune executive editor Gil Thelen takes you on a tour of the industry-leading, converged News Center.

John Haile, former editor of the Orlando Sentinel, talks about how to manage the organizational and cultural changes necessary for multi-platform publishing. Take an in-depth look at how Tribune Company's pioneering convergence projects in Orlando evolved.

James Gentry, dean of the William Allen White School of Journalism at the University of Kansas, evaluates the merits and challenges of various convergence business models, including partnerships, ownership, alliances and networks.

The Particulars

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Tuition: $1,845 early-bird; $2,050 regular

Location: Tampa, Florida

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