Try This at Home

This subsection of the Need to Know newsletter offers useful insights and ideas you can try yourself.

How to find ‘feeds for leads’ on your beat

Journalists starting on a new beat need to quickly find out where to find useful leads, Paul Bradshaw writes. Sources such as RSS feeds, email newsletters and social networks can be crucial ways to find leads. Bradshaw outlines how to find news and blog sources through Google and RSS feeds, how to track down email […]

How to use Snapchat to cover serious news stories

Snapchat may have a reputation among news organizations for being a platform for lighter news stories, but Le Monde is using Snapchat Discover to cover hard news stories, such as the stabbing attack in Minnesota. Le Monde is one of eight publishers on Snapchat Discover in France. Le Monde’s online editor Michael Szadkowski explains that […]

The New Yorker’s editor in chief on what it means to be a legacy publisher in 2016: Readers aren’t looking for a cheaper, dumber version

“We have longstanding values and that’s never going to change,” New Yorker editor in chief David Remnick tells Digiday about what it means to be a legacy publisher in 2016. “At the same time, I live in the contemporary world and am completely alive to the possibility and complications of change. … What’s changed is […]

Reported.ly’s favorite tools for social media reporting

As we say goodbye to Reported.ly, the team is letting us in on some of their tips and tricks for social media reporting. Some of their favorite tools include: Banjoand Twitter advanced search for geolocation, BreakingNews.com for the day’s wire stories at a glance, TinEye for reverse image searches, and Trends24 to verify where hashtags […]

How to make sure your debunk of a fake news story doesn’t help the fake story’s Google ranking

If your story debunking a fake viral news story includes a link to the fake story, you might actually be helping the fake story’s Google ranking. Aviv Ovadya explains that links on the Internet to a page from another website act as “votes” for search engines, so a few news organizations linking to a fake […]

How news organizations are taking advantage of Amazon’s Alexa

News is one of the core features of Amazon’s AI software Alexa, and news organizations are trying to figure out the best ways to use Alexa. So far, there’s two main ways news organizations can use Alexa: Flash Briefings and skills. In Flash Briefings, the user asks Alexa for their Flash Briefing, and Alexa will […]

Business Insider’s strategy for getting 1.5 billion video views a month: Engage people from the second a video starts

Business Insider’s editor-in-chief Nicholas Carlson talked to Digiday’s weekly podcast about how the organization is achieving 1.5 billion video views each month. Key to that strategy, Carlson says, is engaging viewers from the second a video starts. Carlson explains: “The super-hard and super-exciting thing we do is if you don’t start the video with beautiful, […]

Mic provided live updates from the RNC through text message

In its first experiment with storytelling via text message, Mic offered live updates from last week’s Republican National Convention via SMS message. Mic sent its readers a push notification on mobile and desktop, telling them they could opt-in to text message updates from Mic reporters at the RNC. As for why Mic chose text message […]

A new resource from the University of Missouri helps journalists report on race and hunger

Hunger and race are two issues that communities face every day, but Tom Warhover writes that few newsrooms can sustain coverage of either of these issues over time. To help solve that problem, the Reynolds Journalism Institute created a new resource called Reporting Stories Hidden in Plain Sight. The web-based tool includes definitions of key […]

50 new metrics to measure success in your journalism

Melody Kramer brainstorms a list of 50 ways to think about your analytics, broken down by basic analytics such as pageviews, social media analytics, engagement, and audio/video. Some of Kramer’s ideas: Number of people who sign up for a newsletter, number of citations in other news articles, percentage of page viewed, number of new listeners/viewers […]