Drive more subscriptions or memberships

Revenue that comes directly from your audience in the form of subscriptions, memberships, donations, events and more is crucial for the long-term sustainability of many news organizations — especially those serving local communities. As the news industry moves away from advertising-centric business models and toward consumer revenue, API is helping publishers navigate that shift.

Explore our Reader Revenue resources, a collection of practical guides on topics ranging from subscription registration forms to email marketing campaigns. You can also contact Gwen Vargo, API’s vice president of communications and operations, for help developing or refining your reader revenue-based model at