Embracing the rise of mobile video, Mashable uses vertical video to visit the creator of the cronut

Mashable published its first story to use vertical video on Monday, visiting the creator of the cronut. Mashable developed the capability for a vertical video player through an in-house production team and Adweek reports it’s the first to have such a player. Mashable’s VP of product management Darren Tome says: “Phones are the dominant device for content consumption with the young, digital generation, and with our new vertical video player, we’re bringing video to our community in an aspect ratio that’s native and natural for mobile.”