NYT is sending out another round of Google Cardboards ahead of its 8th VR production

In preparation for its eighth virtual reality production, The New York Times and Google are sending out another round of Google Cardboard virtual reality viewers. This time, NYT will be targeting its online-only subscribers, sending 300,000 viewers to its “most loyal” digital subscribers, as determined by how long they’ve been a subscriber. This round of Google Cardboards will reach about a third of NYT’s online-only subscribers, Adi Robertson writes.