The Onion launches a major redesign, offering a glimpse of the media empire it could become

With the unveiling of The Onion’s redesign on Friday, Chris Heller says we can see how The Onion might grow into a media empire. The Onion plans to spin off several new websites, launch a studio to develop films and TV shows, and raise money from new investors, all within the next year. Onion Inc.’s president and chief operating officer Mike McAvoy says: “We want to be one of the few new media companies that’s able to figure out these changes that are taking place.”

+ An appropriately satirical guide to The Onion’s redesigned website (The Onion)