Instead of ‘why doesn’t audio go viral?’ we should be asking why audio can’t benefit from the social Internet like text or images does

Asking the question, “Why doesn’t audio go viral?” may be the wrong question to ask, Nicholas Quah writes. Instead, Quah says we should be asking why audio can’t benefit from the social Internet in the same ways that text, images and video do. Quah writes: “The Internet is principally visual. … So in order to make audio more shareable, one would have to make audio more acceptable by the demands of these platforms: shorter, more visual, more skimmable, and so on.”