Kelly McBride: When it comes to covering Michael Bloomberg’s possible presidential run, Bloomberg News ‘can’t sit this one out’

In the week since speculation started that Michael Bloomberg might run for president, Bloomberg News has been put in a tricky spot, with one of its editors resigning over concerns that the organization couldn’t cover Bloomberg aggressively enough. Poynter’s Kelly McBride says that Bloomberg News “can’t sit this one out,” and Bloomberg News’ leadership needs to take steps to ensure the fairness of its coverage: “A top editor has to state publicly that the news organization has a detailed plan for insuring the independence of their reporters. Then, the political team has to come up with a detailed approach, which they also make public. It would help to have an outside advisor who could weigh in and hold them accountable.”