Why responsive design sometimes is not enough

NYT’s Mat Yurow says that a few years ago, he too would have been “emphatic” that all web developers should be building sites with responsive design. In this essay, Yurow says he’s changed his mind: a responsive design, which is the same across all platforms and devices, assumes that users have the same goals on all devices. But they often don’t. Writes Yurow: “I don’t think it’s fair to assume that the same navigation, advertising or purchase tactics that work on desktop will be nearly as effective on a smaller screen.”