On Tuesday, the European Union’s Body of European Regulators for Electronic Communications officially said that ad blocking at the mobile network level raises net neutrality issues. That’s a good decision for publishers, Jessica Davies writes. While publishers should take responsibility for their role in the rise of ad blocking, Incisive Media’s chief digital officer John […]

Lithuanian news site 15Min.lt, the country’s second-largest news organization, is taking a new approach to getting users to turn off ad blockers. Rather than a pop-up message asking the reader to turn their ad blocker off, 15Min.lt is using its journalists to appeal to readers directly. 15Min.lt created 12 videos featuring members of its staff […]

You might have heard: Yahoo agreed to sell its web business to Verizon for $4.8 billion (Bloomberg) and Yahoo’s remaining assets will rebrand after the sale to Verizon is final in 2017 (TechCrunch) But did you know: Verizon’s purchase of Yahoo puts the company on the path to building a “new media empire capable of […]

Google is bringing its Accelerated Mobile Pages technology to mobile ads, and Digiday’s Jessica Davies talks to agencies about what they want to see from AMP ads. One creative director emphasized the importance of making sure AMP ads are scaled, which will force advertisers to adopt the format, while another agency said they wanted to […]

You might have heard: Google AMP launched in February with the goal of speeding up the mobile web But did you know: After launching Accelerated Mobile Pages earlier this year, Google is now going to use the same technology to speed up mobile ads. Called AMP for Ads, Google will release a set of guidelines […]

After establishing its content-marketing studio FT Squared nearly a year ago, the Financial Times has plans to turn the studio into a full-service agency. With the acquisition of content-marketing video specialist Alpha Grid, it’s looking to improve its creative production. And for a paywalled publisher, a major part of its expansion plans include making better […]

You might have heard: Digital publishers are growing increasingly concerned about the effects of ad blocking But did you know: Web advertisements face ad-blockers, DVRs let viewers fast forward through commercials, and now podcasting has an advertising problem of its own: The 15-second skip button lets listeners easily skip over ads. Podcast advertising has struggled […]

You might have heard: What’s working for publishers in digital advertising is cleaner, higher-impact premium ads But did you know: According to new research from comScore, ads placed on “premium” websites perform better than ads placed on other websites, which could potentially justify the higher ad prices that major news organizations charge. comScore measured the […]

Google’s new activity audits, made available for users to view their entire internet history, represent another step toward the perfectly personalized ad. It is Google’s latest move to catch up to Facebook in the one area it has held back, using highly personal information for the most accurate marketing messages. “This is a precursor of […]

When talking about ad blockers, newspaper executives often focus exclusively on the drawbacks of ad blockers, leaving a big part of the story untold, according to Trevor Trimm. Ad blockers do not help publishers, but there are security benefits for readers. Several major news sites, including the New York Times, the BBC and AOL, had […]