At this year’s GEN Summit in Austria, Chartbeat presented data on how platforms such as Facebook and Google drive traffic, engagement and reader loyalty. Among Chartbeat’s findings: In May 2016, 50 percent more U.S. readers were “socially” loyal than “directly” loyal. “Socially” loyal readers visit nearly every day from a social media referrer, while a […]

Trying to encourage its marketers to prioritize audio, Snapchat is partnering with ad measurement firm Moat to develop a metric that measures time a viewer is exposed to video and audio. While other platforms including Facebook have encouraged marketers to create video that can be consumed without sound, Snapchat wants its audience to consume its […]

“You can’t calculate every morning what will work financially,” Harper’s publisher Rick MacArthur says. “I meet these people all the time who say, ‘If we just get our editors to think more digitally, or more about consumer category X, Y and Z, we will be successful.’ It doesn’t work that way and is very boring. […]

The way we’re measuring video views right now is essentially useless, Gawker’s Kevin Draper writes. If you were to measure BuzzFeed’s exploding watermelon live stream like Nielsen measures TV viewing with its “average minute audience” metric, its viewership would be closer to zero, Draper says. Facebook’s metrics also inflate audience numbers: It counts a user […]

Is there enough news produced by and for your community? How might you know? That question is increasing in both importance and difficulty, as traditional news sources falter or transform and new sources of information reshape the public’s behavior. During this time of large and uneven change in how much and what type of news […]

Measuring value on social media can be challenging, Neil T. Bendle and Charan K. Bagga write. Bendle and Bagga explain how digital marketers can correctly use “like” as a metric across social media platforms and what situations call for using “like” as a metric. Among their advice: Don’t use “likes” as a metric if you’re […]

You might have heard: Some publishers, including BuzzFeed and The Washington Post, are going all in on distributed content strategies, following their audiences to the places they spend the most time online But did you know: Some publishers are jumping onto distributed content strategies with the idea that the business model will follow. But in […]

You might have heard: Nearly 9 in 10 Twitter users say they use Twitter for news But did you know: According to a new analysis from Parse.ly, Twitter may not be as important as news organizations think it is. Taking data from its 200 client websites over two weeks in January, Parse.ly analyzed how much […]

Fact-checking too often depends on anecdotes as evidence of its impact, Alexios Mantzarlis writes, but it doesn’t have to be that way. Mantzarlis suggests six metrics that fact-checkers can use to measure the impact of their work, including measuring the amount of times a fact-check is quoted or referenced in legislative bodies, measuring the web […]

You might have heard: Video on Facebook is booming, and Facebook says its users watch 100 million hours of video each day But did you know: Facebook announced Thursday that it’s adding new video metrics for publishers. Previously, publishers could only see metrics such as the number of views and number of unique visitors. The […]