What ad agencies want from Google AMP ads: Smaller file sizes and video AMP ads

Google is bringing its Accelerated Mobile Pages technology to mobile ads, and Digiday’s Jessica Davies talks to agencies about what they want to see from AMP ads. One creative director emphasized the importance of making sure AMP ads are scaled, which will force advertisers to adopt the format, while another agency said they wanted to […]

Google will use AMP technology to speed up mobile ads

You might have heard: Google AMP launched in February with the goal of speeding up the mobile web But did you know: After launching Accelerated Mobile Pages earlier this year, Google is now going to use the same technology to speed up mobile ads. Called AMP for Ads, Google will release a set of guidelines […]

When newsletters get longer, Clover Letter finds that it can be harder to accurately measure audience

Clover Letter, a newsletter targeted to teenage girls, noted a somewhat unexpected challenge of email newsletters: After a strong start with 70 percent open rates, founders Casey Lewis and Liza Darwin found their open rates started to drop after they began including more GIFs and other images. But it wasn’t necessarily that fewer people were […]

Mobile advertising now accounts for half of all digital ad spending, growing 65 percent from 2014 to 2015

You might have heard: Pew Research Center released its annual State of the News Media report on Wednesday (Pew Research Center), showing that newspapers’ ad revenues declined by 8 percent from 2014 to 2015 (Poynter) But did you know: In 2015, 53 percent of all digital advertising money was spent on mobile ads, Pew Research […]

Important announcements for publishers from Apple’s WWDC 2016 include more interactive notifications

At Apple’s WWDC 2016 keynote on Monday, a few new software developments were announced that are of interest to news publishers. iOS 10 will include the capability for more interactive notifications: Users will be able to view short videos and other “graphical updates” from the lock screen, and they’ll be able to tap on a […]

3 charts that show the very different news audiences for mobile web and apps

When a designer or product manager at a news organization wants to improve a mobile product, she might commonly set up observational sessions to watch real people use the product and see what happens. It’s a nice way to get insight into how a few people actually use their mobile devices. But how much more […]

‘Bots won’t replace apps. Better apps will replace apps’

Bots provide the promise of better user experiences and, some predict, the end of the app as we know it. But Dan Grover writes that apps just aren’t that good right now, and the technology being developed around artificial intelligence will lead to better apps. Grover’s vision for what those better apps will look like: […]

In a test with Facebook Instant Articles, U.K. publisher Car Throttle saw a 16 percent drop in pageviews

As Facebook prepares to make Instant Articles available to all publishers, Lucinda Southern writes that not all publishers agree about whether it works. In a weeklong test with Instant Articles, the U.K.’s Car Throttle published all of its articles as Instant Articles and saw a 16 percent drop in pageviews. Car Throttle’s founder and CEO […]

The tablet market is falling short of forecasts, mostly thanks to smartphones

In 2011, research firm Gartner predicted that 300 million tablets would be sold annually by 2015. But reality is falling short of that forecast: Research firm IDC estimates that 207 million tablets were sold in 2015. Arik Hesseldahl writes that one of the causes is likely smartphones: Screens on smartphones are growing larger, reducing the […]

The best way to find readers on Apple News may be having Apple News promote your article

Publishers have said they’re underwhelmed by Apple News: They’re unhappy with the data they receive from Apple and the user experience the app offers, but also with the traffic they’re receiving. After experimenting with Apple News, Talking New Media found that the best way to find a significant readership on the app is to have […]