The way we’re measuring video views right now is essentially useless, Gawker’s Kevin Draper writes. If you were to measure BuzzFeed’s exploding watermelon live stream like Nielsen measures TV viewing with its “average minute audience” metric, its viewership would be closer to zero, Draper says. Facebook’s metrics also inflate audience numbers: It counts a user […]

Despite its name, Facebook Live doesn’t necessarily have to be live. Facebook is allowing media organizations to use pre-recorded video for live streams, similar to how TV networks have worked for decades. Some publishers are exploring whether airing pre-recorded content through Facebook Live will give the videos greater exposure than simply uploading as non-live video, […]

In preparation for its eighth virtual reality production, The New York Times and Google are sending out another round of Google Cardboard virtual reality viewers. This time, NYT will be targeting its online-only subscribers, sending 300,000 viewers to its “most loyal” digital subscribers, as determined by how long they’ve been a subscriber. This round of […]

You might have heard: Facebook live video is drawing news organizations and other media companies in with big audience numbers, but the opportunities for revenue remain unclear But did you know: With more social media competition, more social networks are willing to pay for good content, BuzzFeed’s Alex Kantrowitz reports. Facebook, in particular, is seeing […]

On the surface, Facebook appears to be a better platform for video publishers than Twitter, simply because of its larger audience numbers. But some publishers are finding that Twitter is a better platform to make money off of video because of its options for revenue sharing, including pre-roll video ads. “We’re making so little from […]

According Greenlight VR and Road to VR’s 2016 Virtual Reality Industry Report, consumers will own 2 million (non-Google Cardboard) virtual reality headsets by the end of 2016. But despite that growth, the report says that virtual reality is still 6 to 8 years away from “hypergrowth” and mainstream adoption. The report says that a “killer […]

Video is often looked to as a potential savior for digital publishers, but Sahil Patel writes that it’s not quite that simple. Video is expensive to produce, and though social platforms like Facebook offer publishers scale, monetizing video content remains a challenge. And, just because publishers are publishing video on these platforms doesn’t mean that […]

You might have heard: Mashable announced Thursday that its chief content officer Jim Roberts and chief revenue officer Seth Rogin would leave the company as it turn its focus to video and “growing Mashable across every platform” (LinkedIn Pulse) But did you know: As part of its restructure, Mashable laid off about 30 staff members on […]

You might have heard: Facebook live video is drawing news organizations and other media companies in with big audience numbers, but the opportunities for revenue remain unclear But did you know: Live-streaming is taking off, and marketers are starting to catch on, Hannah Kuchler and Shannon Bond write. Advertisers are finding that live-streaming is a […]

You might have heard: Facebook launched its live video streaming feature two months ago, with some news organizations finding fast success with the feature because of the built-in audience But did you know: With its new live video feature, Facebook seems to have handed the media industry the answers to the questions of how to […]