Our Mission
We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.
Our Areas of Focus
We work to ensure all people have the information they need to make decisions and thrive.
We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.
We support news organizations as they build trusted relationships with their communities.
We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
Featured Research
This guide features strategies tested and proven by local news organizations that participated in the Table Stakes Local News Transformation Program along the themes of product thinking, revenue, engaged journalism, collaboration and managing change.
As research continues to inform this slice of the news industry, we’ll continue learning, too. Who gets to be called a journalist in 2025? What is the future of trustworthy information, especially considering the access to and trust for online content creators? How might journalism adapt to the rise, or co-opt the styles, of news influencers?
The press will be much more effective in serving people and strengthening democracy if it learns from what researchers are learning. Among the examples and takeaways, you will find that news leaders and non-news experts alike value the opportunity to think differently about the challenges in front of them, about how local news can change and how research can ask different questions.
We imagine a future where evidence, data and peer assessment support decision-making in journalism — whether by reporters, editors or news executives — and where journalism better informs the questions researchers ask.
Special Editions
Newsroom experiments unearthed many ideas and epiphanies, including a roadmap for an influencer collaboration. We’ll walk you through each step, offering action items, resources and tips from newsrooms who have already worked through this process.
Examples of how newsrooms have spun up live events, products and third spaces to experiment with new sources of revenue while fostering community belonging.
A training to help news organizations build more equity into our day-to-day decision-making has been a paradigm shift as we talk about how modern news organizations are becoming more intentional workplaces that can show care to their journalists and empower them to be leaders in their own right.
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
