Our Mission

We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.

Our Areas of Focus

Civic Discourse and Democracy Icon

We work to ensure all people have the information they need to make decisions and thrive.

Culture and Inclusion Icon

We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.

Community Engagement Icon

We support news organizations as they build trusted relationships with their communities.

Revenue and Resilience Icon

We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.

Featured Research

Special Editions

  • the benefits of source tracking apply across media types, across types of audiences and for both legacy and newer media. As news organizations work to grow and nurture relationships in their communities, many are focusing on ways to not only track their outreach but also build in the accountability necessary to improve.

  • Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.

  • As news teams begin thinking about their election coverage plans, it may feel like adding more tasks to an already full plate, with a fraction of the staff and resources they once had. But that doesn’t have to mean figuring out how to do more with less — maybe it’s doing less with less.

API Products & Programs

Better News Logo

Case studies and best practices to transform your news business

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Helping journalists and media leaders transform their local news businesses to better serve diverse communities

Heading API Inclusion Index

Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices

Metrics for News Logo

The best analytics tool for newsrooms that helps you align journalism metrics with your editorial values and business model

Source Matters Logo

An award-winning tool that tracks the diversity of sources in your news stories and helps you improve coverage