Our Mission
We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.
Our Areas of Focus
We work to ensure all people have the information they need to make decisions and thrive.
We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.
We support news organizations as they build trusted relationships with their communities.
We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
Featured Research
This guide is an effort to point to and organize resources in ways that can be helpful to journalists looking to put words to what they’re feeling and manage those stresses, as well as resources for managers and first-person accounts from peers.
As the economics of journalism continue to evolve, a defining question about the future is whether the news media can create content that consumers are willing to pay for or donate to directly. Central to answering that question is understanding the behavior of what many publishers call the next generation of news audiences: Millennials and Gen Z. This report examines in detail who among these audiences pay for or donate to news, how these payers or donors get news, and what topics or interests drive that behavior.
A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.
Millennials and members of Generation Z will soon become the industry’s dominant generations of news consumers and subscribers. What news topics do they follow most often, and how do they get that coverage?
Special Editions
It’s been a busy year for us: we resumed our in-person summits, expanded our training portfolio, revised our look and messaging, and offered numerous grants, products and programs to journalists.
Take stock of your 2023 local election coverage — what worked well and what didn’t — to support your planning for 2024. We aim to help you take notes now to strengthen your engagement and audience work ahead of next November.
Why a 20-day, 20-action challenge? Because prioritizing the well-being of ourselves, our journalists, and by relation, our organizations takes deliberate steps toward healthy habits and self-awareness.
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
