Our Mission
We equip local media to build trusted, resilient, people-first organizations capable of navigating change and strengthening civic life in their communities.
We strengthen the relationship between news organizations and their communities by fostering civic discourse, supporting press freedom and ensuring people have the trusted information they need to participate in civic life.
We help local news organizations build people-centered, adaptive and inclusive cultures that can navigate change and lead in an AI-supported future.
We develop actionable insights, tools and operational strategies that support sustainable, innovative and data-informed news organizations.
Featured Research
This report draws on a nationally representative survey of teens ages 13–17 and adults 18 and older, providing one of the most comprehensive, generationally comparative looks at how Americans navigate an increasingly complex news, information and media ecosystem.
As research continues to inform this slice of the news industry, we’ll continue learning, too. Who gets to be called a journalist in 2025 and beyond? What is the future of trustworthy information, especially considering the access to and trust for online content creators? How might journalism adapt to the rise, or co-opt the styles, of news influencers?
This guide features strategies tested and proven by local news organizations that participated in the Table Stakes Local News Transformation Program along the themes of product thinking, revenue, engaged journalism, collaboration and managing change.
The press will be much more effective in serving people and strengthening democracy if it learns from what researchers are learning. Among the examples and takeaways, you will find that news leaders and non-news experts alike value the opportunity to think differently about the challenges in front of them, about how local news can change and how research can ask different questions.
Special Editions & Series
We’ll dig into three areas that are important to the future of local journalism: civic trust, people and culture and organizational resilience.
Across all of our work, we’ve learned that the best solutions start with the people closest to the problem. We use evidence to inform what we do, create room to experiment and share what we learn so others can build on it.
How do we bridge that gap between the standard KPIs and those mushier signals of your work’s impact — how can you identify and quantify what’s changing in the lives and perceptions of the communities you serve?
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
