Useful insights for people advancing healthy, responsive and resilient news organizations.
The American Press Institute’s Need to Know newsletter offers media and journalism leaders analysis of the rapid changes in the journalism industry, a curated list of must-read stories and guidance on modernizing journalism editorial and business strategies.
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Call on experts to help with persistent problems
Addressing systemic local news issues, such as building trust or overcoming polarization, can be more effective and sustainable when part of your approach includes learning from outside experts, who can help surface new methodologies or approaches.
Get inspired by non-news expertise and research
Looking for insights outside the media bubble — especially for topics other industries are grappling with, too — can offer new perspectives and approaches to try out in the newsroom.
Local news doesn’t have to address community challenges alone
Identify a topic, experiment or challenge that could benefit from collaborating with researchers.
Collaborate with non-news experts
Three frameworks for how journalists can engage with non-news experts and researchers to help solve a problem, rethink a beat or collaborate on an experiment
Focus on the local journalism only you can do
Americans already see local news as the best source of useful information, and they turn to it most for key topics that affect their daily lives. Make these coverage areas your audience regularly needs or relies on more visible to better show your unique value.
Show why your journalism is credible
This week’s action: Add an element to a story that communicates the reporting process.
