Useful insights for people advancing healthy, responsive and resilient news organizations.
The American Press Institute’s Need to Know newsletter offers media and journalism leaders analysis of the rapid changes in the journalism industry, a curated list of must-read stories and guidance on modernizing journalism editorial and business strategies.
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Create an impact learning loop
Impact-minded organizations build habits that help them notice what their communities are responding to, interpret what those signals might mean and adapt their journalism while the work is still unfolding.
Build impact into your editorial strategy
Everyone in the newsroom needs to not only recognize impact signals but frame their work through an impact lens. One way to do this is by making this discussion part of the editorial process before an article is written or a project is published.
Rethink your impact signals
Identifying deeper impact signals your newsroom wants to track and engaging colleagues from across your organization on what impact they want their work to have.
Measuring civic value
How do we bridge that gap between the standard KPIs and those mushier signals of your work’s impact — how can you identify and quantify what’s changing in the lives and perceptions of the communities you serve?
4 practical perspectives
Look for transferable ideas and skills that can help you think about your local news ecosystem — and use this as a blueprint for engaging with experts in your community.
Build something together
This week’s action: Think big about how a partnership with [...]


