Useful insights for people advancing healthy, responsive and resilient news organizations.
The American Press Institute’s Need to Know newsletter offers media and journalism leaders analysis of the rapid changes in the journalism industry, a curated list of must-read stories and guidance on modernizing journalism editorial and business strategies.
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Focus on the local journalism only you can do
Americans already see local news as the best source of useful information, and they turn to it most for key topics that affect their daily lives. Make these coverage areas your audience regularly needs or relies on more visible to better show your unique value.
Show why your journalism is credible
This week’s action: Add an element to a story that communicates the reporting process.
Know how your journalism fits into the information mix
Identify one local creator your newsroom could learn from.
Stop treating younger people as future audiences
Design coverage for younger audiences, not just about them.
Don’t assume trust; demonstrate it
Trust in local news organizations isn’t a given, especially among younger audiences. You can’t assume that your community will automatically give you more authority than other news sources.
How local newsrooms can adapt to changing news habits
We're making new Media Insight Project research actionable for local news leaders, offering a tactic you can try each week, supported by the study’s findings.
