Useful insights for people advancing healthy, responsive and resilient news organizations.
The American Press Institute’s Need to Know newsletter offers media and journalism leaders analysis of the rapid changes in the journalism industry, a curated list of must-read stories and guidance on modernizing journalism editorial and business strategies.
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How source tracking can help you ask for reader support
To re/build that trust it’s critical that you clearly connect your work with your mission to serve your community and be transparent about why you’re examining who shows up in your journalism.
How source tracking can help build trust with readers
One of the lessons we’ve learned by working with newsrooms is that by better representing your community’s voices in your journalism, your news organization becomes a better reflection of who your journalism serves.
Representing our diverse communities is good journalism, not DEI
In a year when the stakes are high for local and national elections, when 80 anti-DEI bills have been proposed in 28 states and when local news is in crisis, well-intentioned source tracking initiatives can come under fire. If that happens or is something your newsroom is anticipating, you can prepare for it and respond in a way that’s transparent about your work and consistent with your values.
How news organizations can tell untold stories with source tracking
Source tracking has inspired newsrooms to change their reporting practices and set new internal policies, improve efforts in community listening and trust building, tell untold stories and inform longer-term sustainability strategies.
Centering Community Voices
the benefits of source tracking apply across media types, across types of audiences and for both legacy and newer media. As news organizations work to grow and nurture relationships in their communities, many are focusing on ways to not only track their outreach but also build in the accountability necessary to improve.
Driving revenue and sustainability
You need to convince your audience that your local coverage is not only important because of this grand, often intangible idea of the role of journalism in this country, but because it’s valuable and useful to their lives and communities.
