Why Source Matters
The sources journalists choose to quote in their stories affect and reflect whose stories get told and whose stories get left out of the narrative. They also affect how stories are told, who the news is for and which communities are served — or not served. Source tracking shows you opportunities to make coverage more relevant to your audience, helps you set goals and measures your progress over time — all with the objective of building broader and deeper relationships with your communities.
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“Source Matters’ value is critical to our newsroom, allowing us to hold ourselves accountable and to humanize our news sources. It helps us learn more about the people we serve, and most importantly see those we are not reaching.”
“Source Matters has overhauled the source audit process, bringing it into the digital era. The tool offers an array of collection methods and analytics that have helped our newsroom understand more about who we are representing in our coverage.”
Source Matters wins Global Media Award
“A much-needed tool to use in the whole news ecosystem. A great solution to a significant issue in news media that adds significant value to the editorial process.”
In June 2022, Source Matters was honored with two awards at the International News Media Association’s (INMA) Global Media Awards.
Source Matters earned a First Place award in the Best New Digital Product category and was awarded Second Place in the Best Internal Data Dashboard and Reports category.
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Frequently asked questions
Request a demo
Source Matters is now available for local and community organizations of all shapes and sizes. Sign up for updates about upcoming demos. Email questions to the team at support@metricsfornews.com.