| Coupon Clippers | Other subscribers | |
|---|---|---|
| I used its coupons | 78% | 19% |
| I bought individual print copies of the newspaper | 59% | 38% |
| I read print copies belonging to my friends or family | 57% | 41% |
SUBSCRIBERS63: Coupon Clippers who used the source before subscribing used the coupons, bought individual copies of the paper, and read print copies of friends/family
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
