Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.
More from the author
How younger and older Americans understand and interact with news
While the survey finds distinctions among attitudes and understanding of the media by factors like party and ideology, it also finds some significant and cautionary [...]
Digital Paywall Converters subscribe because they want unlimited articles
Digital Paywall Converters are people who bought a digital subscription because they hit a limit of free stories they could read online and wanted unlimited [...]
Topic Hunters subscribe for news about a particular topic or issue
Topic Hunters are highly interested in one or two certain subjects—such as local politics or local college or high school sports—and this interest was a [...]