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Branding neighborhood pride in a subscription campaign
Diving into local history can be a great way to reach new audiences and cultivate a sense of place, but some communities already have a strong identity that can be tapped into as well. That’s exactly what Block Club Chicago has built its merchandising strategy around
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Owning the news Journalist Megan Greenwell has been on tour promoting “Bad Company,” her book about the impact of private equity on American workers and [...]
The dangers of covering ICE
Editor’s note: API’s senior vice president, Samantha Ragland, has been named interim executive director of the organization while our board of trustees conducts a national [...]
