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Let young people lead the conversation
Giving young people a space to interact with community leaders, and facilitating such gatherings to empower them to lead the conversation, can create a lasting and mutually beneficial feedback loop for newsrooms.
Use history as a rallying point
By connecting generations and harnessing history to tell the story of Baca County, the Plainsman Herald has found new revenue sources, partnerships with community and historical organizations and a path forward to serving its community.
Connect across generations
Reaching younger audiences has long been a challenge for media organizations. As platforms evolve, trust in news shifts and news avoidance grows, it can feel especially difficult to connect with and serve multigenerational audiences in an authentic and sustainable way. How can news leaders do their part to represent and include community perspectives from members of different age groups?
