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Connect across generations
Reaching younger audiences has long been a challenge for media organizations. As platforms evolve, trust in news shifts and news avoidance grows, it can feel especially difficult to connect with and serve multigenerational audiences in an authentic and sustainable way. How can news leaders do their part to represent and include community perspectives from members of different age groups?
5 environments where generational solidarity is needed — and how local journalism can help
Generational tension has always existed, of course, but today it is amplified by several factors, both in our communities and our newsrooms. We asked five summit participants to share more about the ways they are engaging and serving multigenerational audiences.
American Press Institute names Yoni Greenbaum vice president of product strategy
Greenbaum brings almost 30 years of news media experience to API, and he most recently served as chief operating officer at Lehigh Valley Public Media and chief content officer at PBS 39, both in Bethlehem, Pa.
