As reporters are being asked to juggle more tasks with fewer resources, high-impact journalists are skilled at managing their responsibilities through what one reporter called “the art of the calendar.”
They run their days and devise their work methods in a way that’s anticipatory, efficient and flexible. They give unusual consideration to balancing the need to “feed the beast” with their desire to provide audience interaction and more impactful content.
@kera_svh and I get to be #principal for a day at #conway elementary school today! https://t.co/FVoE91qIMj pic.twitter.com/yqxNvsNsWq
— Skagit photos (@photo_SVH) October 20, 2016
These journalists are much more likely to say (as one reporter phrased it) “screw the beast.” They’ve discovered value in choosing stories that have significant impact, and have learned to balance their duties to audiences with their duties to editors. On a regular basis, they naturally prioritize the work in front of them. Brandon Rittiman, for instance, sees “political junkie stories” as lower priority, ranking behind stories written for “regular people.”
Kera Wanielista noted, “I think I need to do enough ‘boring’ educational policy stuff to make the superintendents and the insiders trust me, but I think that through my reporting, my writing, and how I interact with the kids, I think it’s obvious to all of my sources and my readers that my loyalty lies with the kids.”
We heard much discussion of smart planning and a strong tendency to anticipate audience needs. Lee Tolliver videotapes interviews for accuracy in print, as well as for the video platform. Graham Moomaw, a state government reporter for the Richmond Times-Dispatch, writes a web headline before he writes his story, anticipating digital impact. Ricardo Lopez, a politics and government reporter for the Minneapolis Star Tribune, continuously maintains connections with “like-minded people” — not those who necessarily agree with his work but those who believe in transparency and want more attention for their particular issue. They will “become your allies and partners in making things public,” he said.
When Lauren McGaughy feels her story could use a fresh perspective or believes the story could be produced more efficiently with a partner, she seeks out another reporter and has no hesitation about sharing a byline.
Mary Ellen Klas abides by her vow that she’ll “never write the same story again,” finding a new angle or new platform “to advance the body of knowledge” rather than repeat it — a practice that keeps readers interested in ongoing topics.
Even their choice of platforms and story forms is a decision made early in the process, not an afterthought. Clinton Yates suggested writing a music review using only emojis. Lee Tolliver once “interviewed” a striped bass to help explain new statewide fishing regulations and, more recently, “talked” to a shark to help explain recent attacks.
These reporters also believe that publication of their content is just the start of the workflow. Where social media teams are non-existent or overwhelmed — typical in many newsrooms — these reporters take on that responsibility, distributing their stories on appropriate platforms. “We are our own sales people for our stories and budgeters of our time,” said Brandon Rittiman.
Their social media efforts lead to reading, listening and responding to readers — and that’s where they strive to balance the time they spend communicating with individual readers and viewers against the time they devote to other aspects of their jobs. While these journalists apply considerable time and effort to this task, they agree that weighing the benefits for the often time-consuming interactions is on ongoing struggle.
Why this characteristic is important in accountability journalism: Accountability journalism can be time- and labor-intensive, typically more consuming than daily or breaking stories. Time management skills and adept prioritization of tasks and goals are critical.
Share with your network
- 7 characteristics of effective accountability journalists
- Effective accountability journalists exhibit broad curiosity and eagerly adapt to new technologies and platforms
- Effective accountability journalists think about multiple audiences
- Effective accountability journalists work hard to create context for their audiences
- Effective accountability journalists smartly balance their time on story choices, audience interaction
- Effective accountability journalists spend considerable time building relationships with sources and readers
- Effective accountability journalists build connections and teamwork within their own newsrooms
- Effective accountability journalists find their own way and direct their own work
- Looking ahead: Some questions to start a newsroom conversation on improving accountability efforts
- Acknowledgments
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The press will be much more effective in serving people and strengthening democracy if it learns from what researchers are learning. Among the examples and takeaways, you will find that news leaders and non-news experts alike value the opportunity to think differently about the challenges in front of them, about how local news can change and how research can ask different questions.
When community members are no longer voters, their needs become diffuse once again and there is no clear, focusing mandate. So many newsrooms slip back into the usual: politics coverage driven by politicians and press releases. How do we avoid that backslide?
How can we avoid that backslide this time?
We see in research how trusted messengers matter for news that’s shared. We know Millennials and Gen Z pay for or donate to support email newsletters or video or audio from independent creators at higher rates than newspapers.
