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      Use your audience funnel to diversify revenue streams

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      Influencer collaborations with local media will benefit journalism — and our communities

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NEED TO KNOW

Report

  • Report

    How to listen to your audience and learn from them

    In between the projects that often fuel engagement efforts, there are other opportunities for journalists to listen. The phrase “Grow bigger ears” has become a [...]

    May 2, 2016
  • Report

    How to engage your audiences in 5 key steps

    Engaging audiences in journalism can take many forms, ranging in scope from small actions to immersive projects. There is no single formula for the best [...]

    May 2, 2016
  • Report

    What exactly is engagement and what difference does it make?

    Though “engagement” is a word journalists hear a lot these days, its function can be tough to articulate. For many, the goal of engagement seems [...]

    May 2, 2016
  • Report

    Charting new ground: The ethical terrain of nonprofit journalism

    Overview A different kind of revenue, one that has nothing to do with advertising or subscriptions, is playing a larger role in journalism today. Nonprofit [...]

    April 20, 2016
  • Report

    Diving into Data Journalism: Strategies for getting started or going deeper

    A few years ago, the digital revolution sparked upheaval — and in many newsrooms, concern. As technology brought data journalism and other new practices into [...]

    March 9, 2016
  • Report

    How data journalism is different from what we’ve always done

    The definition of data journalism is at once both painfully simple and frustratingly vague. “When you say data journalism, it means something different to just [...]

    March 9, 2016
  • Report

    How to get started with data journalism in your newsroom

    Once you’ve decided data is something your staff should be able to handle, the question is how to incorporate it into their workflow. Every newsroom [...]

    March 9, 2016
  • Report

    How to establish data reporting newsroom-wide and make it sustainable

    Learning spreadsheet basics is one thing, but establishing data as a steady practice is another. Those who teach data journalism agree there are some steps [...]

    March 9, 2016
  • Report

    The challenges and possible pitfalls of data journalism, and how you can you avoid them

    Now that we’ve gained some basic data knowledge and are putting it to use, we need to take care not to get entangled in a [...]

    March 9, 2016
  • Report

    Resources for learning and doing data journalism

    Tutorials Using Excel to do Precision Journalism by Steve Doig: Here you can learn the “basic spreadsheet knowledge” we talked about – sorting, filtering and basic [...]

    March 9, 2016
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    Civic discourse doesn’t end at the ballot box. Here’s why you should plan ahead.


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