Report

After interviewing dozens of journalists and analysts, we emerged with a lot of inspiration and a blueprint that can be applied to any newsroom. Although [...]

If a newsroom wants reporters to learn from experimentation, then the end point of every project is feedback and inspiration. “The most important part of [...]

In every single case, the journalists and data analysts we consulted said there’s one crucial factor that gets journalists on board with data experiments, and [...]

One of the most popular knocks on metrics-oriented newsrooms is best summarized as “If all you have is a hammer, everything looks like a nail.” [...]

How do newsroom metrics advocates pique their colleagues’ interest in using data? Many of the editors, data analysts and trainers we spoke to start by [...]

To see the point of metrics, journalists need to understand what their organizations are doing to survive and thrive. That goes way beyond the high-flying [...]

Journalists have a reputation for dismissing data about their stories. But it’s undeserved. After all, the axiom “if it bleeds, it leads” describes a newsroom [...]

Becoming a reader-focused organization is not about technology or data. This report provides a framework for building those tools, but they are just tools. Growing [...]

As you build reader data and marketing efforts, questions about organizational goals and structure will inevitably arise. Your IT, audience, marketing, product, or technology groups [...]

The key cycle for audience and revenue growth is “analyze, experiment and iterate.” Your investment in business intelligence and marketing tools will pay off as [...]