Special Edition

Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.

You might also wonder whether something should replace the thing you or someone on your team has decided to stop doing. There are a few angles to consider before making any decisions.

We share a framework you can use to prioritize your list. It looks at how easy something is to do — how much time it takes, how many resources it draws on, how much mindshare it takes up, as well as its impact.

As you’re having those conversations, be sure that you are testing your assumptions about why things are done and who they’re important to.

As news teams begin thinking about their election coverage plans, it may feel like adding more tasks to an already full plate, with a fraction of the staff and resources they once had. But that doesn’t have to mean figuring out how to do more with less — maybe it’s doing less with less.

We thought the list would be dominated by the things we do to fill print holes. Instead, we found there were a whole lot of digital tasks and initiatives we were doing that didn’t really accomplish our strategy or that took more time, effort and resources than we had available.

If we want to advance care in our community storytelling work – which I see as a key role of journalism – we also need to practice self-care. 

Anyone can work toward creating emotional safety anywhere they have agency over the room or in the space. This is a quick look at ways to operationalize emotional safety, whether in-person, virtual, one-time or ongoing.

Care involves the ability to hear, understand and recognize others’ needs and feelings. Centering care, though, goes one step further by taking on the work [...]

How can we center care when examining who gets to select and tell stories, how and where they are told, how stories are heard and responded to?