| JOURNALISM |
36.1%* |
| Newspaper media |
11.1% |
| TV media |
10.2% |
| Freelancing |
8.7% |
| Magazines |
5.6% |
| Digital-only news organization |
4.4% |
| Radio media |
2.7% |
| Sports (non-broadcast) |
0.6% |
| Film media |
0.5% |
| News agency/wire service |
0.5% |
| Other multimedia |
0.1% |
| COMMERCIAL |
25.0%* |
| Advertising/marketing/public relations/communication/media agency |
16.1% |
| Commercial product or services company (for-profit, non-media or communications) |
8.7% |
| Sales/retail / rental / wholesale |
1.2% |
| EDUCATION |
16.8%* |
| Educational institution |
16.6% |
| Continuing education |
0.2% |
| POLITICAL |
14.6%* |
| Advocacy/public interest/think-tank group (nonprofit) |
8.2% |
| Government |
6.8% |
| ENTREPRENEURIAL/START-UP |
8.4% |
| TECHNOLOGY |
5.2* |
| Technology or social media company |
4.6% |
| Science / engineering |
0.3% |
| Research / development |
0.2% |
| IT |
0.1% |
| OTHER PROFESSIONAL |
7.3%* |
| Commercial / financial services |
3.1% |
| Law |
2.3% |
| Health / well-being |
1.9% |
