| CREATING CONTENT |
52.7%* |
| Writing and reporting |
36.0% |
| Copy editing |
19.2% |
| Audience engagement (social media, community content) |
15.2% |
| Graphics / design or data visualization |
7.7% |
| Web development (designer or developer) |
4.5% |
| Data journalism |
3.2% |
| TV / video / radio production |
5.1% |
| Photo |
7.6% |
| Web production |
6.4% |
| MANAGEMENT |
25.4%* |
| Assignment / section editing |
8.8% |
| Product management |
5.5% |
| Senior management |
15.0% |
| PR / MARKETING / ADVERTISING |
33.9%* |
| Advertising creative, art |
4.1% |
| Advertising creative, copy |
7.9% |
| Advertising account executive / planner |
4.7% |
| Content production for brands |
9.0% |
| Media planning / buying |
4.9% |
| Public relations / marketing |
25.4% |
| EDUCATION / TEACHING |
13.7% |
| RESEARCH |
13.1%* |
| Academic research |
4.1% |
| Audience development and research |
5.2% |
| Market analysis / research |
7.3% |
| OTHER |
17.9%* |
| Other non-media related |
7.7% |
| Legal services |
3.0% |
| Sales / customer service |
2.9% |
| Business Development |
1.5% |
| Fundraising |
1.2% |
| Event planning |
1.0% |
| Lobbying |
0.7% |
| Recruitment / HR |
0.6% |
| Publishing |
0.1% |
