| Concern | Percent of Millennials |
|---|---|
| Steal my identity or financial information | 58% |
| People will learn too much about my personal life | 46% |
| Big companies selling my personal information | 45% |
| Someone will use location information to break into my home | 38% |
| Potential employers/schools form unfair impression of me | 37% |
| Government will collect my information | 34% |
| Someone will use information to stalk or threaten me | 31% |
Millennials who worry about privacy are most concerned that someone will steal their identity or financial information
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About the Author: Jeff Sonderman
Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.
