% All Millennials % Whites % African Americans % Hispanics
To get more information on something in the news 70% 72% 68% 72%
To see what’s happening in friends’ lives and what they are talking about 69% 74% 62% 55%
To find things that are entertaining 53% 50% 53% 49%
To look for interesting articles friends have posted 42% 42% 41% 39%
To tell people what’s going on or to share content 38% 39% 45% 29%
To see what’s “trending” and what people are talking about on social media 31% 29% 41% 24%