% All Millennials % Whites % African Americans % Hispanics
Music, TV, and movies 66% 63% 72% 67%
Sports 49% 53% 51% 44%
Food and cooking 44% 44% 48% 43%
Health and fitness 40% 39% 47% 38%
Celebrities or pop culture 35% 29% 56% 28%
Local restaurants or entertainment 35% 38% 35% 31%
The arts and culture 29% 27% 34% 26%
Style, beauty, and fashion 26% 18% 50% 26%