Charts

Live impressions 2014 19,420 2017 47,949

Cost per impression 2014 2017 Broadcast 1/3 cent 1/2 cent Digital 25 cents 38 cents Live $26 $10

Digital impressions Twitter 2,343,816 Facebook 2,050,945 Website 517,004 Audio on-demand 55,089 Video views 43,325 Video views Other (Tumblr, Instagram, Google Plus) 31,116  

Broadcast impressions Local radio 31,994,340 National radio 10,912,200 Local television 346,485

Total impressions Broadcast 43,253,025 Digital 5,041,295

Percent Eagerly adapt to new technologies 18.2% Spend time building relationships 27.3% Work to create context for audiences 27.3% Direct their own work 18.2% Smartly [...]

Percent Polls 21.1% Fundraising 41.4% Horserace 41.1%

Predicted page views No strategy mentions 2,448 1 strategy component 2,925 2 strategy components 3,495 3 strategy components 4,176  

Percent Public safety 25% Education 23% Social issues 23% Budgets 22% Infrastructure 19% Health care 18% Economy 14% Environment 13% Income inequality 13% Energy 12% [...]

Average issue mentions 20-31 days 2.87 10-19 days 2.44 0-9 days 1.54