Charts

Percent who use this tactic We use analytics to track what subscribers as a whole are reading 89% We recommend email newsletters to subscribers based [...]

Answer Choices VALUE PROFICIENCY Not at all 0% 9% Not very 3% 30% Somewhat 14% 33% Fairly 42% 22% Very 41% 6%

Percent of publishers who use this tactic We calculate a Lifetime Value metric for our subscribers 60% There is a shared understanding across the organization [...]

Percent who use this tactic We track data about which digital content online users engage with 86% Customer service tracks reasons for cancellation or lapse [...]

Answer Choices VALUE PROFICIENCY Not at all 0% 6% Not very 1% 17% Somewhat 13% 45% Fairly 40% 24% Very 46% 8%

Community Country No impact 12% 19% A small impact 47% 53% A moderate impact 31% 20% A big impact 8% 7%

Percent of adults Understand neither national nor local issues well 56% Understand local, but not national issues 7% Understand national, but not local issues 16% [...]

Local National Not at all well 6% 3% A little 22% 18% Somewhat well 45% 42% Very well 21% 26% Extremely well 7% 10%

Percent who say they are qualified to discuss important issues Not at all qualified 6% Not too qualified 20% Somewhat qualified 39% Very qualified 24% [...]

Population Percent who have confidence in their own ability to question political leaders Those who view accountability role as very important 39% Those who view [...]