| Percent who use this tactic | |
|---|---|
| We send email marketing asking for their updated credit card information | 59% |
| We use a vendor or software that attempts to automatically update any credit card number that has changed | 57% |
| We make it easy for people to cancel subscriptions online, so they have an improved customer experience | 41% |
| We have one-to-one communications when on site prompting subscribers to update credit card information | 33% |
RETENTION: Q3 tactics to limit involuntary churn
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About the Author: Stephanie Castellano
Stephanie Castellano is a former editorial manager for API. She helped shape API’s editorial direction and produced API’s daily newsletter, Need to Know, which offers fresh, valuable insights for journalists, news executives, researchers and other media stakeholders. Before then, Stephanie was the communications manager for the Newseum Institute, the education and programs arm of the Newseum in Washington, D.C., where she produced a weekly newsletter on press freedom and other First Amendment rights that the Institute is working to advance. Stephanie has also worked as a writer and editor for the Association for Talent Development, a nonprofit dedicated to developing professional talent; and has reported on food and agriculture issues for The Christian Science Monitor, Civil Eats and Next City.
Find her on Twitter @SL_Castellano.
