| Newspaper subscribers | Other news subscribers | |
|---|---|---|
| My friends or family used it | 46% | 34% |
| I was looking for a news source that covers a particular topic/issue | 42% | 45% |
| There was a discount or promotion for it | 37% | 37% |
| My personal situation changed and I now have more time to use the paid content | 25% | 17% |
| My financial situation changed and I can now afford to pay for it | 19% | 20% |
| I was hitting the maximum amount of content I could see for free | 19% | 15% |
| I got it at work and then started paying for it myself | 13% | 10% |
| I noticed it on social media | 12% | 15% |
SUBS10: Newspaper subscribers are more likely to have started paying because their friends and family used it
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
