Newspaper subscribers Other news subscribers
My friends or family used it 46% 34%
I was looking for a news source that covers a particular topic/issue 42% 45%
There was a discount or promotion for it 37% 37%
My personal situation changed and I now have more time to use the paid content 25% 17%
My financial situation changed and I can now afford to pay for it 19% 20%
I was hitting the maximum amount of content I could see for free 19% 15%
I got it at work and then started paying for it myself 13% 10%
I noticed it on social media 12% 15%