| Percent | |
|---|---|
| Looking for a news source that covers a particular topic/issue | 43% |
| Friends or family used it | 41% |
| There was a discount or promotion for it | 37% |
| Personal situation changed and have more time to use it | 22% |
| Financial situation changed | 19% |
| Hitting the maximum amount of content could see for free | 17% |
| Noticed it on social media | 13% |
| Got at work and then started paying for it | 12% |
SUBS4: News content, familiarity, and deals help lead people to start paying for news
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
