Percent
I get content that is only available to paying customers 36%
I like the coupons or discounts 33%
I feel good about contributing to the news organization 30%
I get access to print in addition to digital content 28%
It gives me access to events sponsored by the news organization 17%
I like getting an unlimited number of digital stories 14%
I get access to giveaways or other benefits only available to subscribers 12%