| Digital | ||
|---|---|---|
| Publication factors | ||
| Discount / promotional offer | 38% | 47% |
| Wanted coupons | 7% | 26% |
| Wanted extra subscriber benefits | 8% | 10% |
| Kept hitting meter limit | 47% | 5% |
| Wanted fewer online ads | 3% | 3% |
| Consumer factors | ||
| Recently moved to the area. | 13% | 17% |
| Job/life change | 13% | 11% |
| Responding to attacks on the press | 11% | 6% |
| Saw message about supporting journalism | 10% | 5% |
| Friends persuaded me to subscribe | 3% | 4% |
| Other factors | ||
| I had just read an article I really liked | 11% | 5% |
| I cannot recall a specific reason | 7% | 12% |
| Other | 2% | 2% |
SUBSCRIBERS17: Print and digital subscribers cite different factors triggering their subscription
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
