| Topic Hunters | Other subscribers | |
|---|---|---|
| Regularly share its content with others | 55% | 40% |
| Save print copies to read later or share with others | 47% | 36% |
| Regularly visit its website | 46% | 29% |
| Use the coupons | 43% | 55% |
| Encounter it in Google and other search engines | 28% | 17% |
| Use its app | 28% | 23% |
| Subscribe to an email newsletter | 23% | 16% |
| Receive text messages or news alerts | 18% | 15% |
| Go to events it organizes | 17% | 12% |
| Follow its journalists or columnists on social media | 16% | 7% |
| Follow the organization’s account on social media | 15% | 9% |
| Post comments | 9% | 5% |
| Listen to podcasts or other audio | 7% | 3% |
SUBSCRIBERS44: Topic Hunters often share content, save print copies, and visit their source’s website
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
