Motivation for subscribing Percent
Consumer factors
Wanted access to local news 60%
Wanted to support local journalism 31%
Recently moved to the area 16%
Have more time than before 9%
Have more money than before 8%
Friends or family used it 7%
Got it at work or school 5%
Publication factors
Received discounts / promotions 35%
Want accurate news 31%
Want coverage of a topic 28%
Wanted to get the coupons 20%
Both consumer and publication factors
Noticed many useful articles 40%