Life Changers Other subscribers
I recently moved to the area. 76% 4%
I had a change in my life, such as getting a new job, retiring, or graduating from school, and I decided it was time. 37% 7%
I saw a discount, free trial, or promotional offer, and it led me to sign up. 36% 46%
I wanted discounts and coupons that would help me save money. 17% 22%