| Life Changers | Other subscribers | |
|---|---|---|
| I recently moved to the area. | 76% | 4% |
| I had a change in my life, such as getting a new job, retiring, or graduating from school, and I decided it was time. | 37% | 7% |
| I saw a discount, free trial, or promotional offer, and it led me to sign up. | 36% | 46% |
| I wanted discounts and coupons that would help me save money. | 17% | 22% |
SUBSCRIBERS60: For Life Changers, the biggest triggers are recently moving to the area or another life change
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
