| Value from subscribing | Percent |
|---|---|
| Helps me get accurate information | 78% |
| It is willing to admit its mistakes | 69% |
| It deals fairly with all sides | 68% |
| Helps me be a better citizen | 63% |
| It acts as a check on political leaders | 62% |
| Is very good at covering a topic | 52% |
| It cares about the people it reports on | 47% |
| Is enjoyable or entertaining | 41% |
| Helps me talk to friends | 41% |
| Helps me save money | 29% |
| Helps me care for myself or my family | 24% |
| It helps me do my job | 12% |
SUBSCRIBERS9: What people “value” after they subscribe
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
