| Type of paid service or subscription | Percent who pay |
|---|---|
| Cable television | 64% |
| Newspaper only in print | 20% |
| Newspaper only online/through app | 11% |
| Newspaper both in print and online/through app |
16% |
| Magazine only in print | 24% |
| Magazine only online/through app | 6% |
| Magazine both in print and online/through app |
6% |
| Another type of paid service or subscription | 15% |
TRUST-6-2: Many Americans subscribe to newspapers or magazines, with print subscriptions remaining slightly more popular than online subscriptions.
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About the Author: Nina Kjarval
Nina Kjarval is the strategy director at DB5</a.
