Where advertising was seen Percent
From people I follow on Twitter 40%
A TV station’s broadcast 39%
A commercial on TV 35%
An online news site 33%
Broadcast of a live event, such as a sports game 30%
A blog 26%
A newspaper’s website or apps 23%
From brands I follow on Twitter 22%
A radio station’s broadcast 20%
A TV station’s website or apps 18%
A print newspaper 15%
A radio station’s website or apps 11%
Other 2%
None of the above 24%