Unattached | Explorers | Distracted | Activists | |
---|---|---|---|---|
Regularly go online to keep up with what’s going on in the world | 53% | 85% | 53% | 80% |
Pay for news subscription | 31% | 44% | 40% | 51% |
Use news to talk with others about what’s going on | 49% | 74% | 44% | 55% |
Say news helps them stay informed to be a better citizen | 56% | 64% | 47% | 67% |
Regularly follow music, TV, and movies | 73% | 67% | 63% | 59% |
Regularly follow national politics or government | 34% | 57% | 33% | 60% |